If a particular page on a site does not load for some reason or if a link is broken, the website visitor shall see an error page with a generic message. The page shall have nothing in common with the rest of the website, that could make the visitor leave the site. A potential solution in such a case is a feature made available from some web hosting service providers - the option to set your own custom-made error pages which will have exactly the same design as your Internet site and that could contain any text or images you want dependent upon the particular error. There are 4 standard errors which could take place and they involve these particular so-called HTTP status codes - 400, when your Internet browser sends a bad request to the hosting server and it cannot be processed; 401, in case you are supposed to log in to see a web page, but you haven't done so yet; 403, if you don't have a permission to see a particular page; and 404, when a link that you've clicked leads to a file that doesn't exist. In each of these situations, visitors will be able to see your customized content as opposed to a generic error page.